5.07.2011

An Inconvenient Truth: Radio is Dead


Nothing annoys me more than when people claim that radio is dead. We've heard it for years. Television will kill radio. The Internet will kill radio. Satellite Radio will kill radio. But all these years later, AM/FM radio is still alive and doing quite well, thank you.

As a station manager of the radio station here at South, I take all these comments personally. Imagine if you loved playing football and people said, "Don't bother going in to football, it'll be gone in 10 years." See how aggravating that can be? People don't realize that radio is actually much better off than you'd think.

People try to claim that television is the radio killer. That's funny because television is quickly being replaced by OnDemand, Hulu, and Netflix. There is no replacement to having a radio in your car because TV in the car is ridiculous. There's also the topic of satellite radio replacing the traditional AM/FM options. However, not everyone want to pay for something they don't use a whole lot. Having satellite radio in the car is like a traditional AM/FM, but you have to pay for it and some of the channels are way too specific (Death Metal?).

So the next time someone says radio is dead. Look them dead in the eye and say, "You're wrong, friend."

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